Much things have changed in web designing for the recent years and will always continue to change for the next. Be it the simple and modern navigation, high-definition images or videos, responsive design for various gadgets, and more. We have come a long way. Demands for presenting the stunning website design for industries and businesses are crawling up since the dawn of the internet to this day.
Therefore, comes up the various of web design trend in every year. However, should your business site always be influenced by the trend in a larger scale?
Deciding to completely change your business web design really need a great plan, team, more money to spend, while the minor changes can be done quickly and may not affect many things.
Many online businesses have totally changed their own website design and it can takes for years. The results are vary according to their own loyal visitors or customers. Sometimes they achieved the better rate of web design, sometimes there are many who were getting the worst.
For the sites that have been reincarnated with the good feedbacks as dreamed of before, that can be a better sign for developing the business. But when they are not, your company or business will have more homework to do.
Even though there are many changes in website design, there are also some that are not changing yet. At least for this year and maybe for few coming years as well. So that, you have to make your site ready from the beginning, from now on to improve some of the elements for a better site performance. And later, the design elements can contribute in improving your business value as its return.
Prioritize your site on mobile search
For many reasons, this can be the main thing to do, even though this also can be the optional choice for certain condition especially if your site analytical tools are telling you that your site is mainly accessed over the desktop.
But, we have been told frequently that since some of the previous years, the usage of mobile phone for finding information is highly increasing. Reading stories, buying things, renting a house, sharing and many more things that the users are doing through the gadgets they are bringing everywhere.
In short, yes that this point means that your web design should be as responsive as possible for many mobile dimensions. You can also improve your mobile pages in their correlation with the site speed to make your site pages loaded faster. Google itself has been supporting the AMP (Accelerated Mobile Pages) project that is possible to preview your page in only 1 or 2 seconds and even for a split second.
The increasing number of users and supports for sites that are mobile-friendly designed seems to reinforce the notion that mobile devices will take precedence over desktops or notebooks for the next years.
Provide the cleaner layout plus sleeker and subtle animation for your web design
Either the website layout or the animation effects you have displayed in your site, both can have the direct affect to your visitors and customers.
Cleaner layout of your web design will be less distraction and set your visitors to focus on something really matter. Besides that it will useful for user experience and their comfortabilities, the simplicity is always never be abandoned.
Your web design will be really making smarter use of the Negative Space, particularly, on mobile devices where their screen are pretty much smaller than desktop. Website with minimalist design and a sleeky-modern animation can draw attention of your visitors directly to the engagement or conversion point in a better way.
Most of the popular web browsers today are also capable for handle the animations that the site could have. Much more better rather than what they did before. And hopefully that the tacky and annoying animation users are decreasing so that we can welcome the subtle animations that are informative.
Be it the Scroll-Triggered animations that can draw attention to important locations on your page. That will be the tactical one that entice the users to keep scrolling.
The better typography is always have to be considered
The premium font is only few dollars away although there are also thousands of free fonts you can easily found and downloaded them all in minutes to support your web design.
Your headlines and their contents need to be read clearly and in a more aesthetic way. So besides the carefully picked words of your business pages, typography is the next more important thing to think about.
It is not only for some of your published product or service pages in your site, but will also affect the web design as a whole.
Some of the best fonts in typography in its relation to how the website is well-designed are known and capable for imparting character, drive emotion and create the better mood for visitors that read the page content.
Color combination
The color schemes and color usage are strongly important. Most of the trends will usually includes the color combination and palette as the representative for the business since they could help to create cohesiveness.
The business site that has and apply both primary and secondary colors have more wiggle room to work with. That will also really helpful in creating the new elements for the website such as homepage, landing pages, and many more.
But you still need to determine of how many colors you will use in your web design. If you put too many colors with an uncertain random combination, that can be visually disturbing.
Take a look at many of popular websites in the world, you won’t find them with the rainbow of colors. But you may only see around 2-3 colors in their design.
The simpler of your web colors, the better for drawing your visitor’s attention to the important element in your page.
Those above will only some of the important web design elements that you can give for your site that possibly can help your business site being improved. But frankly, there are more than that you have to deal with if you are the website designer. Let alone that you have at least to know how to code.
But you don’t have to struggle with everything just to look as if your business have high competitiveness site, there’s always an agency for that. For example, you can visit the Bali web design agency that has experiences for years in helping the business owners in the world to get the better and qualified web design and development.
Put your efforts to incorporate the above web design elements into your modern website along with other elements that have not been mentioned yet in this post.
And keep in mind that you have also needs to put the user-experience (UX) side by side with the user-interface (UI) in the process, so that you haven’t only the best physical web design but also works very well for all the functions.